For ecommerce companies who sell through Amazon, the buy box is the difference between good and bad sales figures for a product. So here’s what you need to know about losing the buy box, and what you can do about it.

The release of the Amazon Selling Partner API was a big deal not just for sellers, but for vendors as well. For the first time, vendors are able to access sales, traffic, inventory, and profitability information about their business that they once had to pay a fee for.

Understanding sales data like shipped COGS, shipped revenue, ordered revenue, and other important metrics are essential to fueling your marketing and product development strategy as an Amazon Vendor.

Repeat orders on Amazon are a great way for vendors and sellers to grow their businesses. But they are not always easy to track and grow. It is possible, though. This quick guide will help you understand this data and how to use it.

Purchase orders are the lifeblood of every Amazon vendor. It’s the fundamental transaction between you and Amazon, and the reason why you became an Amazon vendor to begin with. As a result, it’s critical to fully understand them.

Product detail pages (PDPs) are a vendor’s storefront on Amazon: it’s how customers find and buy your products. They’re also a critical gateway to those brick-and-mortar shoppers who check out a product in a store and then look up your product on Amazon for reviews and details.

In the fourth quarter of 2022, Amazon deprecated the Rep OOS metric to the chagrin of vendors. But Amazon knew how important it was, so they launched a replacement metric called procurable product out-of-stock. Here’s what you need to know about this metric, and how to use it to help your business.

You won’t be successful in boosting your traffic unless you understand what the traffic data is telling you now. In this guide, we’ll talk about why this traffic data is useful, what that means for the recently deprecated “Lost Buy Box” metric, and how to use all of this data.

When it comes to ecommerce, gaining visibility for your products is critical to the bottom line. For Amazon vendors, that means racking up as many “glance views” as possible on their product pages. But glance views are not the same as pageviews, and boosting them can be tricky.

For companies that sell with Amazon, not all data is created equal. There are certain Amazon data sets vendors need to pay close attention to -- and five in particular stand out.

Amazon vendors must pay a damage allowance fee that varies. If you think that your damage allowance may be too high, it’s time to investigate. This guide will help you understand why it is so high, and what you can do about it.

For Amazon sellers and vendors alike, inventory is their lifeblood. How much product you have on hand will heavily factor in on your costs and profits, and so keeping inventory at optimal levels is vital to your success.

As an Amazon seller, you need access to all kinds of data, whether that be Amazon FBA analytics, glance view details, or advertising metrics. But Amazon analytics for sellers can be challenging when you do it through the Amazon Seller Central dashboard. This guide to Amazon Seller Central reporting tools can make your life easier.

Every year, Amazon vendors know to expect one thing: the annual trade negotiations. This can be an intimidating process, and a lot is riding on the end result of these negotiations. That's why it's important to understand the Amazon vendor scorecard, and what it means for your business.

As a seller, you’ve probably listed a lot of products over the years, and sometimes you need to access details about them. Amazon keeps track of all of that information, and you can export a full product list from Seller Central if you need to vet it for accuracy or any other reason. This quick guide will help you do that.

One reason orders are way down for a product could have to do with the “replenishment codes” in your catalog. If you see concerning signs in your inventory report, you should match it up to your catalog to diagnose the issue. This guide breaks down how to do that.

As an Amazon vendor or seller, you need to be able to monitor your sales on a regular basis – daily, for most business owners. This guide will help you access these critical reports, and help you figure out what to do with this information.

Amazon Retail Analytics offered many important metrics for years to brands who wanted to better understand sales and traffic. However, ARA has since been replaced by Brand Analytics. So what was ARA, and how did the switch to Brand Analytics impact both sellers and vendors? This guide provides a basic breakdown.

Many ecommerce businesses who sell through Amazon feel overwhelmed with everything they have to do. With the following Amazon automation tools, you can free up more time for growing your business.

You’ve got a lot of competition on Amazon – it is the largest online marketplace, after all. But there are some Amazon listing optimization practices you can implement that will make your product stand out and increase your chances of making a sale.