YOUR AMAZON VENDOR
DATA PLATFORM
Reason Automation transforms raw Amazon data into actionable business intelligence and semantic models.
Your Amazon 1P Data and Insights Platform
BASIS consolidates fragmented Amazon data into unified analytical models—giving you instant clarity on performance, profitability, and operational health.
BASIS Analytics
Analytical tools for Amazon vendor sales, negotiations, and operations.
- Product-Level P&L
- Accounting-Grade Accuracy
- Business Review Ready
- Intelligent Forecasting
Data Infrastructure
Turnkey enterprise architecture for large, global, and complex Amazon 1P businesses.
- Connect to Excel, Tableau, Power BI
- Automated daily data syncs
- Historical data retention
- SQL access for custom queries
Expert Support
Best-in-class documentation, technical support, and strategic guidance.
- Built by former Amazon insiders
- Amazon strategy consultation
- Data dictionary & documentation
- Custom report development
Built for Your Amazon Challenges
From financial management to strategic negotiations, BASIS gives you the data infrastructure and analytics to drive profitability.
Stop spending weeks reconciling Amazon payments and deductions. BASIS automatically unifies all financial data streams into accounting-ready P&L models—both at the total business and individual product level.
- Product-level profitability tracking
- Intelligent deduction categorization
- Accounting-grade accuracy to the penny
Amazon vendors lose up to 5% of revenue to incorrect deductions, chargebacks, and shortage claims. BASIS gives you the data infrastructure to identify, prioritize, and track recovery opportunities.
- Shortage claim tracking across SCRs
- Chargeback trend identification
- Coop deduction verification
The WBR and MBR are operational mechanisms that helps you influence the course of your 1P business with Amazon. Not a PDF or email—a meeting backed by comprehensive data and deep dive tools.
- Drill-down investigation capabilities
- Custom metadata and groupings
- Bridge output trends to inputs
Amazon negotiations demand data-backed arguments and rapid scenario modeling. BASIS gives you instant access to the metrics that matter—organized exactly how Amazon's buyer teams expect to see it.
- AVN and QBR narratives in minutes
- Manage your profit, not just Net PPM
- Historical trend analysis
Ready to Transform Your Amazon Data?
Join 1,000+ brands who already accelerate their Amazon insights with Reason.
"With your help, we limited Amazon's margin gain and moved agreements to strategic areas. They reduced our base, and removed our merch accrual, a huge win!"
"A financial command center for anyone serious about profitable Amazon growth."
"Reason understands Amazon data better than other providers because they worked with it as business uesrs while at Amazon."
"Reason frees me up to focus on data modeling, visualization, and exploration. The pipeline is transparent and auditable which helps inspire confidence in the full reporting and analytics stack."
"Instead of relying on a once-a-month financial report, Reason exposes insights almost in real-time."
"They are attentive, professional, nimble, and put their customers first."
"Extremely easy to use and comes built-in with numerous Amazon reports that are ready to be ingested to your data warehouse."
"Love, love the product. The data structure makes it incredibly easy to build relationships between all my reports."
"If you are manually pulling reports from Vendor Central you need to stop now and sign up with Reason Automation."
"Reason was transformative in the way we now approach AVN with Amazon."
"Manual downloads limited the creativity of our analysts. Reason is the most flexible data provider we found in our research."
"Amazon data is a huge lift and we'd much rather pay an expert...Reason is a lifesaver, really."
"Amazon data is a huge lift and we'd much rather pay an expert...Reason is a lifesaver, really."
"They take exceptional pride in data quality, accuracy, and completeness. Real-time support with expert knowledge make Reason the leaders in this space for sure."
"Strongly recommend Reason asa data source for scaling an Amazon business."
"We're using Reason data as the source of truth for everything from business strategy to closing out the books and remaining SOX compliant."
"Reason helps optimize my time providing value to my clients and my business instead of spending it aggregating data."
"The most powerful dashboards I've seen in the Vendor Central space."
"Highly knowledgeable, seemingly always available, and provide a level of support and follow-through that exceeds the competition."
"Reason Automation is a best-in-class solutions provider for three reasons: ownership, forward-looking mentality, and partnership focus."
"Speed matters in business. We've eliminated 80% of manual reporting hours."
"Highly recommend their services for anyone who struggles with Amazon data/reports and wants better insights about their business."
"Their customer support is so great!. If we have a question about the data they respond very quickly and solve our problems every time."
"Reason frees me up to focus on data modeling, visualization, and exploration. The pipeline is transparent and auditable which helps inspire confidence in the full reporting and analytics stack."
"Great software from a knowledgeable and customer-friendly team."
"The Reason team is incredible and I'm so happy to have your tools to work with!"