Your Amazon 1P Insight Machine.
Stop Managing Amazon Data and Start Acting On It
Every feature in our BASIS suite reflects hard-won lessons from managing billions of dollars in brand relationships inside Amazon Retail. We built the data architecture and analytical tools we wished for after moving to brands and agencies. Evolve past tactical fire-fighting, to strategic management of financial KPIs and profit outcomes.
Find and Amplify Negotiation Leverage
Negotiating with Amazon requires creating and responding to data-driven proposals. With no native negotiation tools in Vendor Central, Amazon puts brands on an unequal playing field. BASIS gives you access to the same information-dense analytics, financial reporting, and deep dive tools that Amazon uses internally. Replace weeks of manual data work and consulting with a turnkey solution.
- Validate AVN and QBR narratives in minutes, not hours
- Manage your profit, not just Amazon PPM
- Quickly spot potential errors in Amazon deductions, PPM, and more
Better Weekly Business Reviews
The WBR is an operational mechanism that helps you influence the course of your 1P business with Amazon. A WBR is not a PDF or an email. It is a meeting backed by comprehensive data and deep dive tools like BASIS, helping leaders bridge output trends to controllable inputs.
- Executive summary views showing performance vs. prior periods and comparables
- Drill-down capabilities to investigate anomalies and answer follow-up questions
- Custom metadata lets you report using the categories and groupings your team expects
True 1P P&L Clarity
Vendor Central makes traditional P&L management a time-consuming challenge. These challenges lead sales leaders to deprioritize their own profitability in favor of easy-to-manage metrics like Net PPM. BASIS puts your true profitability in easy reach.
- Complete accounting-grade profit and loss for any 1P Vendor
- Product-level unit economics showing true profitability by SKU
- Intelligent deduction categorization with drill-down to source documents
Recovery and Deduction Analytics
Amazon vendors lose 2-5% of revenue to incorrect deductions, chargebacks, and shortage claims - then give up 20% of recovered funds to third parties. BASIS gives brands the same financial data infrastructure and opportunity modeling that recovery firms and agencies use.
- Comprehensive invoice, claim, deduction, and dispute tracking
- Prioritized recovery queue ranked by dollar value
- Historical tracking of dispute outcomes to optimize future recovery efforts
Give Amazon Forecasts Critical Context
The Retail Analytics forecast is difficult to rely on: it gives you no context for judging the accuracy of Amazon's unit projections. BASIS translates Amazon's forecasts into year-over-year growth projections, alongside your actual growth rates.
- Find actionable forecasts by product and predictive model (P70 etc.)
- Judge accuracy instantly with comparisons to historical growth rates
- Build forecast history and calculate average error rates by model
Simplify Year-Round PPM Management
For better or worse, Net PPM is central to Amazon’s perception of your product profitability and influences everything from weekly POs to annual terms. BASIS helps brands audit and manage PPM with greater precision than Vendor Central.
- PPM tracking by product using all inputs, including sales discount
- Validate Retail Analytics contra-COGS against actual coop deductions
- Quantify and investigate PPM gaps to the originating invoices
Advanced Amazon Data Infrastructure and Analytics.
BASIS uses enterprise-grade data infrastructure to provide the most reliable, robust 1P analytics experience possible—outperforming Amazon systems for large brands.
No Size Limits
Manage billions in revenue, millions of transactions, and catalogs of up to one million unique products (and growing)
Ultra-Fast Load Times
Imported, cached semantic models with dedicated single-tenant database infrastructure for every customer
Accounting-Grade Accuracy
Our reconciliation engine matches Amazon financials to the penny with full audit trails for finance team confidence
Reason's Vendor Ecosystem: Data, Analytics, and World-Class Support
BASIS Analytics is just the interface. Our solution starts with enterprise-grade Amazon data infrastructure and ends with ongoing support and guidance from a team of ex-Amazonians.
BASIS Analytics
Pre-built dashboards, reports, and analytical tools designed specifically for Amazon vendor operations, negotiations, and financial management.
Explore AnalyticsData Infrastructure
The foundation that powers everything—automated data pipelines, unified data models, and real-time synchronization with all Amazon systems.
Explore InfrastructureExpert Support
Our comprehensive support framework combines great documentation, tech support, and access to our ex-Amazon team for strategic guidance.
Explore SupportSee BASIS Analytics in Action
See how BASIS solves your specific Amazon vendor challenges.
Meet a Leader
We don't have salespeople. Meet directly with a Reason leader.
45-Minute Discovery & Demo
See our entire analytics platform in your first meeting.
No Slides
Real conversations instead of canned presentations.
- Full BASIS analytics suite
- Expert documentation
- 24/7 technical support
- 5 user licenses
- Live escalations via Zoom
- BI analyst support
- Quarterly business review
- Monthly business review
- Annual negotiation support
- Data engineer access
- Support slack integration
- Full BASIS analytics suite
- Expert documentation
- 24/7 technical support
- 10 user licenses
- Live escalations via Zoom
- BI analyst support
- Quarterly business review
- Monthly business review
- Annual negotiation support
- Data engineer access
- Support slack integration
- Full BASIS analytics suite
- Expert documentation
- 24/7 technical support
- 25 user licenses
- Live escalations via Zoom
- BI analyst support
- Quarterly business review
- Monthly business review
- Annual negotiation support
- Data engineer access
- Support slack integration
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