Your comprehensive guide to Amazon Vendor traffic data and analytics.

The world of e-commerce is highly competitive, and Amazon vendors and sellers face the ongoing challenge of understanding and leveraging their sales data. Amazon sales data analysis is crucial for businesses to gain valuable insights and make informed decisions.

Product detail pages (PDPs) are a vendor’s storefront on Amazon: it’s how customers find and buy your products. They’re also a critical gateway to those brick-and-mortar shoppers who check out a product in a store and then look up your product on Amazon for reviews and details.

In the fourth quarter of 2022, Amazon deprecated the Rep OOS metric to the chagrin of vendors. But Amazon knew how important it was, so they launched a replacement metric called procurable product out-of-stock. Here’s what you need to know about this metric, and how to use it to help your business.