Two new reports for Seller Central, now ready to be added to your data library - and more soon to come! Visit this page for Reason Automation’s newest offerings. Updated weekly.

Mastering the world of Amazon purchase orders is crucial for your 1P vendor brand. In this article, we'll dive into the common mistakes made by 1P vendors when dealing with Amazon purchase orders. We'll also provide practical strategies and tips on how to avoid these pitfalls.

As a 1P vendor, there's a lesser-known factor that holds significant sway over your profitability: chargebacks. In this article, we'll break down what chargebacks really mean and provide you with a practical step-by-step guide to avoid them.

Amazon chargebacks, often incurred due to unclear violations, can gradually erode profit margins. This article equips you with practical steps you can take to safeguard your earnings and explains how data from Vendor Central can be instrumental in avoiding these costly penalties.

Purchase orders are the lifeblood of every Amazon vendor. It’s the fundamental transaction between you and Amazon, and the reason why you became an Amazon vendor to begin with. As a result, it’s critical to fully understand them.

The world of e-commerce is highly competitive, and Amazon vendors and sellers face the ongoing challenge of understanding and leveraging their sales data. Amazon sales data analysis is crucial for businesses to gain valuable insights and make informed decisions.

Benefits for small business owners, FBA fee updates, ad spend budgets and more. Stay up to date with the Amazon Analytics Insider. Posted biweekly.

Updates on the UPS strike threats, reactions to USPS's ground advantage program and more. Stay up to date with the Amazon Analytics Insider. Posted biweekly.

Two new reports for Vendor Central, now ready to be added to your data library - and more soon to come! Visit this page for Reason Automation’s newest offerings. Updated weekly.

Now featuring this month’s newest tables, including Subscribe & Save forecasting and more!

Product detail pages (PDPs) are a vendor’s storefront on Amazon: it’s how customers find and buy your products. They’re also a critical gateway to those brick-and-mortar shoppers who check out a product in a store and then look up your product on Amazon for reviews and details.

In the fourth quarter of 2022, Amazon deprecated the Rep OOS metric to the chagrin of vendors. But Amazon knew how important it was, so they launched a replacement metric called procurable product out-of-stock. Here’s what you need to know about this metric, and how to use it to help your business.

You won’t be successful in boosting your traffic unless you understand what the traffic data is telling you now. In this guide, we’ll talk about why this traffic data is useful, what that means for the recently deprecated “Lost Buy Box” metric, and how to use all of this data.

When it comes to ecommerce, gaining visibility for your products is critical to the bottom line. For Amazon vendors, that means racking up as many “glance views” as possible on their product pages. But glance views are not the same as pageviews, and boosting them can be tricky.

For companies that sell with Amazon, not all data is created equal. There are certain Amazon data sets vendors need to pay close attention to -- and five in particular stand out.

Amazon vendors must pay a damage allowance fee that varies. If you think that your damage allowance may be too high, it’s time to investigate. This guide will help you understand why it is so high, and what you can do about it.

For Amazon sellers and vendors alike, inventory is their lifeblood. How much product you have on hand will heavily factor in on your costs and profits, and so keeping inventory at optimal levels is vital to your success.

The hottest new search reports from Amazon are now available weekly and monthly. Stop downloading manual reports and start using SQL to blend search query & catalog data with your advertising and POS data.

A new survey suggests that Amazon sellers are increasingly unhappy about Amazon fee hikes and many are looking at selling on other platforms as a result.

This guide to Amazon Seller Central reporting tools simplifies the process of accessing vital data—from Amazon FBA analytics to advertising metrics—helping you make more informed business decisions. As an Amazon seller, dealing with the complexities of Amazon analytics through the Seller Central dashboard can be challenging. Our guide breaks down the nuances to streamline your experience.