Your Amazon 1P Insight Machine.

Strategic & Financial Analytics

Stop Managing Amazon Data and Start Acting On It

Every feature in our BASIS suite reflects hard-won lessons from managing billions of dollars in brand relationships inside Amazon Retail. We built the data architecture and analytical tools we wished for after moving to brands and agencies. Evolve past tactical fire-fighting, to strategic management of financial KPIs and profit outcomes.

01 / Negotiation

Find and Amplify Negotiation Leverage

Replace weeks of manual data work with turnkey negotiation analytics.

Negotiating with Amazon requires creating and responding to data-driven proposals. With no native negotiation tools in Vendor Central, Amazon puts brands on an unequal playing field. BASIS gives you access to the same information-dense analytics, financial reporting, and deep dive tools that Amazon uses internally. Replace weeks of manual data work and consulting with a turnkey solution.

  • Validate AVN and QBR narratives in minutes, not hours
  • Manage your profit, not just Amazon PPM
  • Quickly spot potential errors in Amazon deductions, PPM, and more
Learn More →
BASIS Negotiation contra-cogs agreement auditing tool screenshot
02 / Business Reviews

Better Weekly Business Reviews

Operational mechanisms backed by comprehensive data and deep dive tools.

The WBR is an operational mechanism that helps you influence the course of your 1P business with Amazon. A WBR is not a PDF or an email. It is a meeting backed by comprehensive data and deep dive tools like BASIS, helping leaders bridge output trends to controllable inputs.

  • Executive summary views showing performance vs. commitments and targets
  • Drill-down capabilities to investigate anomalies and answer follow-up questions
  • Custom metadata lets you report using the categories and groupings your team expects
Learn More →
BASIS Weekly Business Review screenshot
03 / Finance

True 1P P&L Clarity

Accounting-grade profit and loss for any 1P Vendor.

Vendor Central makes traditional P&L management a time-consuming challenge. These challenges lead sales leaders to deprioritize their own profitability in favor of easy-to-manage metrics like Net PPM. BASIS puts your true profitability in easy reach.

  • Complete accounting-grade profit and loss for any 1P Vendor
  • Product-level unit economics showing true profitability by SKU
  • Intelligent deduction categorization with drill-down to source documents
Learn More →
BASIS P&L management tools for vendors dashboard screenshot
04 / Recovery

Recovery and Deduction Analytics

Financial data infrastructure and opportunity modeling for recovery.

Amazon vendors lose 2-5% of revenue to incorrect deductions, chargebacks, and shortage claims - then give up 20% of recovered funds to third parties. BASIS gives brands the same financial data infrastructure and opportunity modeling that recovery firms and agencies use.

  • Comprehensive invoice, claim, deduction, and dispute tracking
  • Prioritized recovery queue ranked by dollar value
  • Historical tracking of dispute outcomes to optimize future recovery efforts
Learn More →
BASIS Recovery invoice sequencing screenshot
05 / Forecasting

Give Amazon Forecasts Critical Context

Translate forecasts into year-over-year growth projections.

The Retail Analytics forecast is difficult to rely on: it gives you no context for judging the accuracy of Amazon's unit projections. BASIS translates Amazon's forecasts into year-over-year growth projections, alongside your actual growth rates.

  • Find actionable forecasts by product and predictive model (P70 etc.)
  • Judge accuracy instantly with comparisons to historical growth rates
  • Build forecast history and calculate average error rates by model
Learn More →
BASIS consumer demand forecasting tools screenshot
06 / PPM Management

Simplify Year-Round PPM Management

Audit and manage PPM with greater precision than Vendor Central.

For better or worse, Net PPM is central to Amazon's perception of your product profitability and influences everything from weekly POs to annual terms. BASIS helps brands audit and manage PPM with greater precision than Vendor Central.

  • PPM tracking by product using all inputs, including sales discount
  • Validate Retail Analytics contra-COGS against actual coop deductions
  • Quantify and investigate PPM gaps to the originating invoices
Learn More →
BASIS Net PPM Validation tool screenshot
BASIS Dashboard

Advanced Amazon Data Infrastructure and Analytics.

BASIS uses enterprise-grade data infrastructure to provide the most reliable, robust 1P analytics experience possible—outperforming Amazon systems for large brands.

No Size Limits

Manage billions in revenue, millions of transactions, and catalogs of up to one million unique products (and growing)

Ultra-Fast Load Times

Imported, cached semantic models with dedicated single-tenant database infrastructure for every customer

Accounting-Grade Accuracy

Our reconciliation engine matches Amazon financials to the penny with full audit trails for finance team confidence

"With your help, we limited Amazon's margin gain and moved agreements to strategic areas. They reduced our base, and removed our merch accrual, a huge win!"

VP
Anonymous
VP E-Commerce, International CPG Brand

"A financial command center for anyone serious about profitable Amazon growth."

TR
Tehsin Rashad
Head of AI, Chai Vision

"If you are manually pulling reports from Vendor Central you need to stop now and sign up with Reason Automation."

JK
Jeff Kunz
Founder, Escendance

"Reason was transformative in the way we now approach AVN with Amazon."

DM
Delaney Del Mundo
SVP Account Strategy, VENDO

"We're using Reason data as the source of truth for everything from business strategy to closing out the books and remaining SOX compliant."

VP
Anonymous
VP of E-Commerce, Fortune 1000 Brand

"The most powerful dashboards I've seen in the Vendor Central space."

SV
Stacy Vautour
VP Global Commerce Surewerx

Reason's Vendor Ecosystem: Data, Analytics, and World-Class Support

BASIS Analytics is just the interface. Our solution starts with enterprise-grade Amazon data infrastructure and ends with ongoing support and guidance from a team of ex-Amazonians.

BASIS Analytics

Pre-built dashboards, reports, and analytical tools designed specifically for Amazon vendor operations, negotiations, and financial management.

Explore Analytics

Data Infrastructure

The foundation that powers everything—automated data pipelines, unified data models, and real-time synchronization with all Amazon systems.

Explore Infrastructure

Expert Support

Our comprehensive support framework combines great documentation, tech support, and access to our ex-Amazon team for strategic guidance.

Explore Support
Ready to Transform Your Operations?

See BASIS Analytics in Action

See how BASIS solves your specific Amazon vendor challenges.

Meet a Leader

We don't have salespeople. Meet directly with a Reason leader.

45-Minute Discovery & Demo

See our entire analytics platform in your first meeting.

No Slides

Real conversations instead of canned presentations.

Monthly Annual Save 15%
Standard
$1275
/month
Perfect for small and midsize Vendor Central accounts in one market.
Get started
  • Full BASIS analytics suite
  • Expert documentation
  • 24/7 technical support
  • 5 user licenses
  • Live escalations via Zoom
  • BI analyst support
  • Quarterly business review
  • Monthly business review
  • Annual negotiation support
  • Data engineer access
  • Support slack integration
Premier
Custom
 
Advanced strategic and engineering support for large organizations.
Talk to Sales
  • Full BASIS analytics suite
  • Expert documentation
  • 24/7 technical support
  • 25 user licenses
  • Live escalations via Zoom
  • BI analyst support
  • Quarterly business review
  • Monthly business review
  • Annual negotiation support
  • Data engineer access
  • Support slack integration

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