The release of the Amazon Selling Partner API was a big deal not just for sellers, but for vendors as well. For the first time, vendors are able to access sales, traffic, inventory, and profitability information about their business that they once had to pay a fee for.

This guide to Amazon Seller Central reporting tools simplifies the process of accessing vital data—from Amazon FBA analytics to advertising metrics—helping you make more informed business decisions. As an Amazon seller, dealing with the complexities of Amazon analytics through the Seller Central dashboard can be challenging. Our guide breaks down the nuances to streamline your experience.

The sad day has finally arrived—Amazon removed access to the old Vendor Central reporting system that was replaced by Retail Analytics.

In response to requests from vendors, Amazon developed the Amazon Selling Partner API (SP-API), but this suite of tools still lacks Brand Analytics API functions. What is this API, and when could it arrive?