Service Updates, September 2023
We are excited to offer two new sets of reports, designed to help Vendors and Sellers gain greater visibility on the performance of their promotions.
The reports are available in two sets:
Promotion performance reports - All promotion types, except for coupons. Eg. Lightning deals, Deal of the Day, Prime Day Deals, etc.
Coupon performance reports - Performance of coupon campaigns Eg. “Apply 20% off Coupon”, “Apply $10 Coupon”
Both sets of reports help you analyze the performance of sales discounts, regardless of the promotional vehicle. Available now, for Vendors and Sellers.
PROMOTION PERFORMANCE REPORTS
The Promotion Performance Summary and Promotion Performance Detail reports are similar in many ways, but there are a few key differences that set them apart. The Promotion Performance Summary report contains data such as the promotion duration, the marketplace the promotion was offered in, and the generated revenue. This is helpful for gaining a summarized view of the overall performance of your promotion. The Promotion Performance Detail report offers ASIN-level data, including the discount offered per ASIN, and the revenue attributed to that ASIN as a result. This is helpful for reviewing the performance of specific ASINS during your promotion
The Promotion Performance Summary report is now available for Vendors and Sellers. This report summarizes promotional performance run by your brand via Vendor or Seller Central. The report includes details such as the marketplace the promotion was run in, the promotion duration, the discounts given, and the revenue generated as a result.
General summary of your Promotion Performance as a whole.
All promotions by name, duration, marketplace and revenue generated
The Promotion Performance Details report is also available for Vendors and Sellers. Unlike the summary version, this report displays ASIN-level details of promotions run by your brand. Promotion details include the discount offered, the amount your brand spent during the campaign, and the revenue generated as a result.
Analyzing the performance of specific ASINs allows you to identify which products within the promotion are not generating revenue.
Listings included in the promotion by ASIN, product name, and revenue generated per ASIN.
⬇️Click here to request these reports for your data pipeline!
COUPON PERFORMANCE REPORTS
The Coupon Performance Summary and Coupon Performance ASINs reports are similar in many ways, but there are a few key differences that set them apart. The Coupon Performance Summary report contains data such as the discount type offered by this coupon promotion, the total amount of clips and redemptions, and the sales generated as a result. This is helpful for gaining a summarized view of the overall performance of your promotion. The Coupon Performance ASINs report offers ASIN-level data, including the discount type offered and the amount discounted per ASIN. This is helpful for reviewing the performance of specific ASINS during your coupon promotion.
The Coupon Performance Summary report is now available for Vendors and Sellers. This report includes details such as the marketplace the coupon was ran in, the duration, the number of times the coupon was clipped, and the revenue generated.
Analyze the overall performance of your coupon campaign, compare the amount of clips vs. redemptions and see the sales generated as a result.
All orders by name, start & end date, and discount type.
The Coupon Performance ASINs report is now available for Vendors and Sellers. Unlike the summary version, this report provides ASIN-level details on the performance of coupon promotions ran by your brand via Seller Central. Coupon details include the discount type offered and the discount amount per the specific ASIN number.
Analyzing the specific discounts offered per ASIN allows you to gauge their performance during the campaign
View the coupon type and discount offered per ASIN.
⬇️Click here to request these reports for your data pipeline!
