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    <loc>https://www.reasonautomation.com/content/amazon-vendor-central-currency-conversion-how-it-works</loc>
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    <lastmod>2026-03-23</lastmod>
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      <image:title>Resource Library - Amazon Vendor Central Currency Conversion: What's Wrong and How to Fix It - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Resource Library - Amazon Vendor Central Currency Conversion: What's Wrong and How to Fix It - Make it stand out</image:title>
      <image:caption>Exchange rate screenshot from XE.com</image:caption>
    </image:image>
    <image:image>
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      <image:title>Resource Library - Amazon Vendor Central Currency Conversion: What's Wrong and How to Fix It - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
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  <url>
    <loc>https://www.reasonautomation.com/content/amazon-net-ppm-calculation</loc>
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    <lastmod>2026-02-27</lastmod>
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      <image:title>Resource Library - The Net PPM Formula &amp;amp; Why Amazon Vendors Must Track This Metric - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61222928f8760f03abb40964/6d1209fe-972a-49c5-84e7-cd313cb33cf7/Screenshot+2025-11-19+at+8.00.38%E2%80%AFPM.png</image:loc>
      <image:title>Resource Library - The Net PPM Formula &amp;amp; Why Amazon Vendors Must Track This Metric - Step 1</image:title>
      <image:caption>Open the Sales report in Vendor Central and choose the Sourcing distributor view.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61222928f8760f03abb40964/7ac796e1-004e-4fff-bfc0-d7875a88b742/Screenshot+2025-11-19+at+8.01.17%E2%80%AFPM.png</image:loc>
      <image:title>Resource Library - The Net PPM Formula &amp;amp; Why Amazon Vendors Must Track This Metric - Step 2</image:title>
      <image:caption>Click “Customize columns” to bring up a list of all optional columns. All Net PPM columns like contra-COGS and Sales Discount are available in Sourcing view only.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61222928f8760f03abb40964/0ca21fe9-1c9b-400a-a66d-b73fe6329508/Screenshot+2025-11-19+at+8.03.41%E2%80%AFPM.png</image:loc>
      <image:title>Resource Library - The Net PPM Formula &amp;amp; Why Amazon Vendors Must Track This Metric - Step 3</image:title>
      <image:caption>Now you can create a complete view of your PPM metrics.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61222928f8760f03abb40964/7d549907-56a5-4c5c-92b6-6097a76224ae/BASIS+Negotiation+2.0+-+linkedin+carousel+%288%29.png</image:loc>
      <image:title>Resource Library - The Net PPM Formula &amp;amp; Why Amazon Vendors Must Track This Metric - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61222928f8760f03abb40964/5940b1bc-3236-437a-9d49-887e18b26591/Screenshot+2025-11-20+at+12.40.09%E2%80%AFPM.png</image:loc>
      <image:title>Resource Library - The Net PPM Formula &amp;amp; Why Amazon Vendors Must Track This Metric - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.reasonautomation.com/content/amazon-demand-forecasting-for-vendors</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-10-10</lastmod>
    <image:image>
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      <image:title>Resource Library - Amazon Demand Forecasting for Vendors - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61222928f8760f03abb40964/cfa339ca-8f99-4499-88af-aee5682a9c8a/LBB+vendor+data+LI+post.png</image:loc>
      <image:title>Resource Library - Amazon Demand Forecasting for Vendors - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61222928f8760f03abb40964/8195498d-6fc2-47f6-af28-9afae73153b3/Screenshot+2025-10-03+at+9.04.15%E2%80%AFAM.png</image:loc>
      <image:title>Resource Library - Amazon Demand Forecasting for Vendors - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61222928f8760f03abb40964/51eb10c8-1f13-4aaf-a468-925439e06652/Screenshot+2025-10-03+at+9.13.34%E2%80%AFAM.png</image:loc>
      <image:title>Resource Library - Amazon Demand Forecasting for Vendors - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61222928f8760f03abb40964/ebaf04c1-7ad7-4c6a-b702-4b102ecdd4c9/Screenshot+2025-10-08+at+10.27.57%E2%80%AFAM.png</image:loc>
      <image:title>Resource Library - Amazon Demand Forecasting for Vendors - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61222928f8760f03abb40964/97c7f419-f515-44b3-bd8c-aab1d7e60d1f/Screenshot+2025-10-03+at+8.59.41%E2%80%AFAM.png</image:loc>
      <image:title>Resource Library - Amazon Demand Forecasting for Vendors - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61222928f8760f03abb40964/983e9f54-606e-4996-a9eb-b6ae7762b921/Screenshot+2025-10-09+at+5.32.55%E2%80%AFPM.png</image:loc>
      <image:title>Resource Library - Amazon Demand Forecasting for Vendors - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61222928f8760f03abb40964/37842e6e-d26f-43d5-a185-8d64805206d0/Minimalist+Website+Launch+Computer+Mockup+Instagram+Post.png</image:loc>
      <image:title>Resource Library - Amazon Demand Forecasting for Vendors - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.reasonautomation.com/content/what-is-amazon-lost-buy-box</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-10-07</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61222928f8760f03abb40964/342be26d-8b20-439c-a286-dc673df613bb/buybox1.png</image:loc>
      <image:title>Resource Library - Measuring Lost Buy Box and lost featured offer % as a 1P vendor - Make it stand out</image:title>
      <image:caption>The Amazon buy box includes the Add to Cart and Buy Now buttons at right, and are highly visible to customers.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61222928f8760f03abb40964/d555665f-aa8c-41d3-a427-88751dbaef07/1754414046779.jpg</image:loc>
      <image:title>Resource Library - Measuring Lost Buy Box and lost featured offer % as a 1P vendor - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61222928f8760f03abb40964/1056e27d-dda1-4e44-81be-48689a3360ec/Screenshot+2025-09-29+at+8.52.51%E2%80%AFPM.png</image:loc>
      <image:title>Resource Library - Measuring Lost Buy Box and lost featured offer % as a 1P vendor - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61222928f8760f03abb40964/6228300e-13ee-4ae6-a31b-e629c4cfcc84/Screenshot+2025-10-02+at+6.45.42%E2%80%AFPM.png</image:loc>
      <image:title>Resource Library - Measuring Lost Buy Box and lost featured offer % as a 1P vendor - Make it stand out</image:title>
      <image:caption>Look for major drivers of traffic declines to spot suppressions.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61222928f8760f03abb40964/824608c6-a41d-488e-bcd5-61f7a1f44ed1/Screenshot+2025-10-02+at+7.03.23%E2%80%AFPM.png</image:loc>
      <image:title>Resource Library - Measuring Lost Buy Box and lost featured offer % as a 1P vendor - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61222928f8760f03abb40964/37842e6e-d26f-43d5-a185-8d64805206d0/Minimalist+Website+Launch+Computer+Mockup+Instagram+Post.png</image:loc>
      <image:title>Resource Library - Measuring Lost Buy Box and lost featured offer % as a 1P vendor - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.reasonautomation.com/content/traffic-data-vendor-central-now-available</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-09-25</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61222928f8760f03abb40964/c1670e2d-7d76-4358-95ed-a0d0ae79b758/image+%286%29.png</image:loc>
      <image:title>Resource Library - Amazon Glance Views and featured offer page views: About Vendor Central Traffic &amp;amp; Conversion Data - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61222928f8760f03abb40964/0f6e5d63-fb5b-4cf0-9b4f-4e3b0e9b849f/febf8ae4-4d9c-4b19-a0e3-e678260feba1.png</image:loc>
      <image:title>Resource Library - Amazon Glance Views and featured offer page views: About Vendor Central Traffic &amp;amp; Conversion Data - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61222928f8760f03abb40964/37842e6e-d26f-43d5-a185-8d64805206d0/Minimalist+Website+Launch+Computer+Mockup+Instagram+Post.png</image:loc>
      <image:title>Resource Library - Amazon Glance Views and featured offer page views: About Vendor Central Traffic &amp;amp; Conversion Data - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61222928f8760f03abb40964/37842e6e-d26f-43d5-a185-8d64805206d0/Minimalist+Website+Launch+Computer+Mockup+Instagram+Post.png</image:loc>
      <image:title>Resource Library - Amazon Glance Views and featured offer page views: About Vendor Central Traffic &amp;amp; Conversion Data - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
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  <url>
    <loc>https://www.reasonautomation.com/content/amazon-vendor-central-reports</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-06-30</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61222928f8760f03abb40964/1634042712930-7500KOEV7WF2SG727GIG/amazon-vendor-central-reports.jpg</image:loc>
      <image:title>Resource Library - How to Understand and Use Amazon Vendor Central Reports - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61222928f8760f03abb40964/37842e6e-d26f-43d5-a185-8d64805206d0/Minimalist+Website+Launch+Computer+Mockup+Instagram+Post.png</image:loc>
      <image:title>Resource Library - How to Understand and Use Amazon Vendor Central Reports - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.reasonautomation.com/content/free-amazon-seller-analytics-tools</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-11-18</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61222928f8760f03abb40964/7883e367-e68f-49b0-9195-5f4e7c720114/Screenshot+2025-11-17+at+6.36.19%E2%80%AFPM.png</image:loc>
      <image:title>Resource Library - Top 5 Free Amazon Seller Analytics Tools - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61222928f8760f03abb40964/1633905208229-4LJECESQKD9SU76BFSJC/googletrends.png</image:loc>
      <image:title>Resource Library - Top 5 Free Amazon Seller Analytics Tools - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61222928f8760f03abb40964/1633905200696-298V1GZLDSF61HKXHYFG/aaa.png</image:loc>
      <image:title>Resource Library - Top 5 Free Amazon Seller Analytics Tools - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61222928f8760f03abb40964/1633905275343-VYCFSH02ULNA57SZ1MOS/bbb.png</image:loc>
      <image:title>Resource Library - Top 5 Free Amazon Seller Analytics Tools - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61222928f8760f03abb40964/1633905310577-432ZXZ35Q3JBODAD5CVD/ccc.png</image:loc>
      <image:title>Resource Library - Top 5 Free Amazon Seller Analytics Tools - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.reasonautomation.com/content/why-our-customers-own-their-data</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-03-27</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61222928f8760f03abb40964/1638400201811-J98EDC5PQUHHI59G7IQH/unsplash-image-DoWZMPZ-M9s.jpg</image:loc>
      <image:title>Resource Library - Why Our Customers Own Their Data - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.reasonautomation.com/content/why-we-started-reason-automation</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-02-08</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61222928f8760f03abb40964/1631525735096-8SDFSGN0JBH8GKLK5ES6/image-asset.png</image:loc>
      <image:title>Resource Library - Why We Started Reason Automation - Make it stand out</image:title>
      <image:caption>Why is it so hard to get a chart of ASIN-level performance over time?</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.reasonautomation.com/footer</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2021-09-09</lastmod>
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  <url>
    <loc>https://www.reasonautomation.com/whitepapers</loc>
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    <priority>0.75</priority>
    <lastmod>2025-01-06</lastmod>
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  <url>
    <loc>https://www.reasonautomation.com/whitepapers/amazon-vendor-chargebacks-guide</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-10-22</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61222928f8760f03abb40964/1e1a361d-a512-4e0b-a3ac-d7fe4fad9da1/Copy+of+Whitepaper+website+graphic+template+%281%29.png</image:loc>
      <image:title>WHITEPAPERS - Understanding, Preventing and Disputing Amazon Chargebacks - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.reasonautomation.com/whitepapers/turn-amazon-data-into-a-strategic-asset</loc>
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    <priority>0.5</priority>
    <lastmod>2024-12-06</lastmod>
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      <image:title>WHITEPAPERS - Turn Amazon Data into a Strategic Asset - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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  </url>
  <url>
    <loc>https://www.reasonautomation.com/whitepapers/profitability-for-amazon-3p-sellers-and-brands</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-07-17</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/61222928f8760f03abb40964/1721239964859-831RD440PCCGO0LRCEY1/Whitepaper+website+graphic+template+%282%29.png</image:loc>
      <image:title>WHITEPAPERS - Profitability for Amazon 3P Sellers - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.reasonautomation.com/whitepapers/amazon-1p-vendor-remittance-management</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-07-17</lastmod>
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      <image:title>WHITEPAPERS - Amazon and 1P Vendor Remittance - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.reasonautomation.com/whitepapers/amazon-net-ppm-pure-profit-margin</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
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