# Reason Automation > Reason Automation provides financial data infrastructure and analytics for brands that wholesale to Amazon as vendors (1P) and sellers (3P). We unify Amazon sales, profitability, co-op, and operational data into a single accounting-grade source of truth that customers own, so finance and sales teams can run business reviews, prepare for negotiations, and make decisions with validated numbers. Our flagship product is BASIS, a financial analytics platform for Amazon vendor leaders, backed by managed data infrastructure and ex-Amazon strategists. We are an official Amazon Selling Partner and Snowflake data partner, based in Seattle, WA. Last updated: June 2026. ## Solutions - [BASIS Analytics for Vendors (1P)](https://www.reasonautomation.com/amazon-vendor-analytics): Financial command center for Amazon 1P vendor leaders, combining advanced analytics, accounting-grade data, and ex-Amazon strategist support. - [Data Infrastructure](https://www.reasonautomation.com/amazon-data-infrastructure): Managed data infrastructure that unifies Amazon Vendor Central sales, profitability, co-op, and operational data into one source of truth the customer owns. - [Seller Analytics (3P)](https://www.reasonautomation.com/amazon-seller-analytics): Analytics for Amazon third-party (3P) sellers managing profitability and operations. - [For Agencies](https://www.reasonautomation.com/for-agencies): Growth and data infrastructure for agencies managing Amazon brands, available white-label, co-branded, or as a referral model. - [Negotiation: QBR and AVN](https://www.reasonautomation.com/amazon-vendor-negotiation): Prepare for Amazon Quarterly Business Reviews (QBR) and Annual Vendor Negotiations (AVN) with validated profitability and traffic data. - [Finance and Profitability (P&L)](https://www.reasonautomation.com/amazon-vendor-finance): Build an accurate Amazon P&L, track product-level unit economics, and manage profitability. - [Audit and Recovery](https://www.reasonautomation.com/amazon-vendor-recovery): Recover money owed by Amazon through shortage claims, co-op auditing, and chargeback disputes. - [Net PPM Management](https://www.reasonautomation.com/amazon-net-ppm-validation): Validate and manage Net Pure Profit Margin (PPM) using actual co-op deductions rather than Amazon's estimated contra-COGS. - [Weekly Business Reviews](https://www.reasonautomation.com/weekly-business-review): Run consistent weekly business reviews on validated Amazon data. - [Expert Support](https://www.reasonautomation.com/support): Support framework staffed by ex-Amazon strategists. ## Case studies - [AVN Negotiation Prep: gourmet coffee brand](https://www.reasonautomation.com/case-studies/cpg-negotiation): A gourmet coffee brand used Reason to limit Amazon's margin gain in an Annual Vendor Negotiation from 4.5% to just 90 basis points. - [Net PPM Validation: Fortune 500 CPG](https://www.reasonautomation.com/case-studies/cpg-ppm-avn): A Fortune 500 CPG brand validated its Net PPM with BASIS and strengthened its position going into Annual Vendor Negotiation. - [Agency Scaling: Mercantile Commerce](https://www.reasonautomation.com/case-studies/mercantile-commerce): The agency Mercantile Commerce eliminated roughly 30 minutes per client of weekly data preparation. - [Inventory Planning: housewares brand](https://www.reasonautomation.com/case-studies/household-goods-instock): A housewares brand improved its Amazon in-stock rate from 77% to 95% over 12 months. ## Guides and articles - [How to Connect AI to Your Amazon Data: Five Approaches Compared](https://www.reasonautomation.com/resource-library/comparing-ai-options-for-amazon-vendor-data): Compares five ways to connect AI and LLMs to Amazon Vendor Central data, from file uploads and code-interpreter tools to SP-API MCP servers, Snowflake, and managed database access, with tradeoffs and cost. - [Contribution to Change (CTC): The Framework Behind Amazon's Business Reviews](https://www.reasonautomation.com/resource-library/amazon-contribution-to-change): Explains Contribution to Change (CTC), a framework that breaks a total change in revenue, units, profit, or margin into each product's individual contribution, with a step-by-step spreadsheet method. - [Amazon Provision for Receivables (PFR), Explained](https://www.reasonautomation.com/resource-library/amazon-provision-for-receivables-pfr): Explains what Amazon's Provision for Receivables (PFR) is, what drives it (co-op timing versus PO payment terms), and how to model it in cash flow forecasting. - [Amazon Vendor Central Currency Conversion: What's Wrong and How to Fix It](https://www.reasonautomation.com/resource-library/amazon-vendor-central-currency-conversion-how-it-works): How Amazon Vendor Central handles multi-country currency conversion, why exchange-rate shifts distort revenue and growth metrics, and how to correct it. - [The Net PPM Formula and Why Amazon Vendors Must Track This Metric](https://www.reasonautomation.com/resource-library/amazon-net-ppm-calculation): The Net PPM formula, why Vendor Central's reported Net PPM is often inaccurate because contra-COGS is estimated, and how to calculate it from actual co-op deductions. - [Amazon Demand Forecasting for Vendors](https://www.reasonautomation.com/resource-library/amazon-demand-forecasting-for-vendors): How to use Amazon's consumer demand forecast in Retail Analytics, measure its accuracy by product and by week, and decide when to trust it for inventory planning. - [Amazon Glance Views and Featured Offer Page Views: Vendor Central Traffic and Conversion Data](https://www.reasonautomation.com/resource-library/traffic-data-vendor-central-now-available): Guide to Amazon Vendor Central traffic and conversion data, including glance views, featured offer page views, ordered units, and procurable out-of-stock. - [Measuring Lost Buy Box and Lost Featured Offer % as a 1P Vendor](https://www.reasonautomation.com/resource-library/what-is-amazon-lost-buy-box): How to measure Lost Buy Box (LBB) and Lost Featured Offer (LFO) percentage as a 1P vendor, why Amazon removed this data, and how price matching affects it. - [How to Understand and Use Amazon Vendor Central Reports](https://www.reasonautomation.com/resource-library/amazon-vendor-central-reports): How to read Amazon Vendor Central reports and the different ways Amazon measures a vendor's "sales," plus why sell-out drives sell-in. - [Top 5 Free Amazon Seller Analytics Tools](https://www.reasonautomation.com/resource-library/free-amazon-seller-analytics-tools): Five free analytics tools for Amazon sellers, including SmartScout, camelcamelcamel, the FBA Revenue Calculator, and AMZBase. - [Why Our Customers Own Their Data](https://www.reasonautomation.com/resource-library/why-our-customers-own-their-data): Founder update on Reason's data-ownership philosophy and why customers retain ownership of their data. - [Why We Started Reason Automation](https://www.reasonautomation.com/resource-library/why-we-started-reason-automation): Founder's origin story explaining why speed and frequency of Amazon data access matter. ## Documentation - [Help Center](https://help.reasonautomation.com): Product documentation, guides, and answers for every Reason product. - [Vendor Central (1P) reference](https://help.reasonautomation.com/vendor): Reference for Amazon Vendor Central (1P) data and workflows. - [Seller Central (3P) reference](https://help.reasonautomation.com/seller): Reference for Amazon Seller Central (3P) data and workflows. - [Data Dictionary](https://help.reasonautomation.com/data-dictionary): Field-level definitions for Amazon vendor and seller datasets. - [Glossary](https://help.reasonautomation.com/glossary): Glossary of Amazon vendor and analytics terminology. ## Optional - [Pricing](https://www.reasonautomation.com/pricing): Plans and pricing. - [About Reason Automation](https://www.reasonautomation.com/about): Company background, team, and mission. - [Request a Demo](https://www.reasonautomation.com/demo): Book a product demo. - [Terms of Service](https://www.reasonautomation.com/terms-of-use) - [Privacy Policy](https://www.reasonautomation.com/privacy)